This business model has attracted beginners and professionals looking for extra income or even a new digital career, and it's no coincidence.
But where do you start? Which tools should you use? What should you study?
I put together this guide where you'll discover how to enter affiliate marketing safely, which platforms are best suited, what an affiliate needs to study, and how to boost your sales.
What is affiliate marketing?
Before understanding how to enter affiliate marketing, it's important to understand the concept.
Affiliate marketing is a business model where you promote other companies' products or services. By doing this, you earn a commission for every sale made through your unique affiliate link.
You don't need to produce content, handle inventory, or take care of support. Your role is to generate qualified traffic to the product and encourage conversion.
How to enter affiliate marketing step by step
Now that you understand the concept, let's get to what matters: how to enter affiliate marketing in practice.
1. Choose a niche with potential
The first step to succeeding in affiliate marketing is choosing a specific niche, that is, a market segment with an audience and demand.
Examples of profitable niches:
- Health and wellness
- Personal finance
- Personal development
- Digital marketing
- Education and career
A well-chosen niche makes it easier to create relevant content, build authority, and target your audience.
2. Sign up for an affiliate platform
Once you've defined your niche, it's time to choose the platform where you'll find products to promote.
What's the best store to become an affiliate for?
This is a common question among beginners: what's the best store to become an affiliate for? The answer depends on your niche and the type of product you want to promote.
For digital products:
- Hotmart – Online courses, e-books, mentorships.
- Eduzz – A variety of info products and events.
- Monetizze – Digital and physical products integrated together.
- Braip – A platform that combines physical and digital products.
For physical products:
- Amazon Affiliates – A huge variety of physical products with already-structured logistics.
- Magazine Luiza Parceiro – A program with commissions for recommending products from the site.
Each platform has its advantages, and it's best to start with one that has products aligned with your audience and offers good promotional tools.
What should an affiliate study?
Knowing how to enter affiliate marketing involves more than just copying and pasting links. You need to understand the sales, traffic, and conversion process.
Main topics an affiliate should study:
1. Copywriting
The art of writing persuasive copy that drives action. Essential for creating calls to action, emails, and product descriptions that sell.
2. Organic and paid traffic
Understand how to attract visitors, whether through free content (SEO, social media, YouTube) or paid ads (Facebook, Google, Instagram ads).
Check out our articles on how to generate organic traffic and how to run paid traffic.
3. Sales funnel
Understand the stages a lead goes through before buying. This helps you create content and approaches that are more effective at each stage of the journey.
4. Push notifications
A powerful tool for engaging leads, reminding them of offers, and keeping direct contact with your audience. By learning how to set up and segment push notifications, you significantly improve your conversion rates.
When it comes to efficient push, AI WEB Push stands out by enabling scalability in personalized notifications.
5. Metrics analysis
Knowing how to interpret data such as clicks, conversion rate, cost per lead, and return on investment (ROI) is essential for optimizing your campaigns.
Great tools for beginners
As you understand how to enter affiliate marketing, you'll notice that some tools make the process easier. Here are the main ones to get started:
- Affiliate platforms: Hotmart, Eduzz, Monetizze, Amazon.
- Page builders: Canva, WordPress, Linktree.
- Email marketing and push: E-goi, Mailchimp, AI WEB Push.
- Link managers: Bitly, ThiveLink.
- Content creation: Canva for design, CapCut for videos.
Worth highlighting is the use of push notifications, which let you keep your audience informed with a high open rate, without relying solely on email or social media.
Strategies to generate your first sales
Knowing how to enter affiliate marketing also means mastering strategies that really work. Here are some that help you make your first sales:
1. Create content that solves problems
Instead of just sharing links, provide value with useful content. This can be done through posts, videos, articles, and even messages sent via push notifications.
2. Use social proof
Testimonials, screenshots of results, and comments from people who've already used the product increase credibility.
3. Offer exclusive bonuses
Stand out by offering a bonus to anyone who buys through your link. It can be an e-book, a consultation, a private group, or any kind of support material.
4. Build a funnel with push notifications
Set up an automated journey:
- Push 1: Free content
- Push 2: Tip or case study
- Push 3: Offer with scarcity (e.g., "last hours to claim the bonus")
This sequence helps guide the lead toward the purchase decision.
Tips to grow in affiliate marketing
After learning how to enter affiliate marketing, the next step is to scale your sales.
Publish content regularly to keep your audience engaged, and test different approaches until you understand what converts best. Even without showing your face, it's possible to build authority and trust.
Automate wherever possible, using tools like push notifications and email.
And as results start showing up, reinvest part of your earnings into paid traffic or improving your structure to grow consistently.
For more details, also check out our article where we go deeper into how to succeed in affiliate marketing.
Start with focus and grow with strategy
Now that you understand how to enter affiliate marketing, you're better prepared to take your first steps with confidence.
The market is accessible, yes, but it requires study, consistency, and strategy.
Remember to choose a good niche, study the fundamentals of online sales, use tools like push notifications to stay in touch with your audience, and above all, generate real value for people.
Affiliate marketing can be the start of a transformative journey, and the best time to start is now.